10 Americans
March 30, 2010 by Tania Reuben
Filed under Health & Wellness, Why Bother?
This is a great presentation by the President of the EWG, Ken Cook.
The risk of Cancer in the United States is higher than any other country in the world. Invest a few minutes to watch this video. For the health and safety of your family – it’s eye opening.
Part 1
Part 2
Part 3
Diva Tips for Greener Living
February 18, 2010 by Tania Reuben
Filed under Diva Musings, Greener Living
1. Before You Buy – Use What You Have.
Chances are you have a lot of stuff in your closets waiting to be used! I’ve recently broken a habit of buying bulk. One of my challenges has been to use what I have before moving on to greener and better options. Don’t we just get excited and want to go shopping!
Dig around. You’ll be surprised at what you have – using what you have is better than a green acquisition. In the PND pantry we still have 3 boxes of plastic Costco cutlery, 1200 paper napkins, ribbon, gift wrap, moisturizers, conditioners, sunscreens… you get the idea. We’re working on it!
2. Take Care of The Things You Own!
Taking care of your “stuff” values the resources that went into making it! You’ll keep them longer and reducing impact by not having to replace it. Your home, cars, clothing, shoes, toys, etc… will all benefit from being well taken care of. And the environment will thank you, if it’s taken care of it’s less likely to be tossed when you are done with it. It’s more likely that you’ll be able to pass it along to a new home when you’re done with it.
Teaching your children to care for their things will impart values that will last a lifetime.
3. Pick just one area of your life to green!
Wherever you are in your green journey… whether you are just beginning or an ecosavant, pick ONE new area to work on. Once mastered you can add another, another, another… you get the idea. Living a greener, healthier life is a journey that starts with one step.
4. Buy Organic
Start buying organic in a new area of you life.
You may have bought organic food, or this might be new for you. You may buy organic dairy, but haven’t moved into the produce section yet. Pick a new area to explore the benefits of organic.
If you’ve never bought organic cotton or denim, next time you’re shopping keep your eyes and mind open. Ask the stores you shop at. Even if you make a conventional selection, asking the questions will help spread the word that customers care and want to see more options. You may even find organic options in places you don’t expect. This last holiday season I was able to buy organic cotton casual clothing for lil’ Diva at Walmart and Organic PJ’s for both the kids at Costco.
Keep your eyes peeled and ASK!
5. Buy Fair Trade
I buy fair trade chocolate. I figure chocolate is something I don’t NEED. It’s a luxury. I figure, if it’s a luxury I can step up and make sure children aren’t picking the cocoa beans for my chocolate. It’s been fun, I’ve been on the hunt for the perfect fair trade organic fix to my chocolate cravings.
It doesn’t have to be chocolate, you could pick coffee, clothing, bananas, again… sometimes starting in an area of your life that is already a splurge will make it a little easier to spend that little bit extra that fair trade calls for.
You’ll be surprised how it will inspire you!
6. Buy Quality
Can’t find what you are looking for organic or fair trade, buy good quality. It will last and when you’re done you’ll be able to pass it on. As a country we have become accustomed to buying everything in quantity. We can take a page out of the Europeans’ book, attempt to retrain our sense of value. Buy fewer high quality items, moving away from our culture’s more, more, more frame of mind. Look for items that are made in your country too, supporting your own economy.
5. When You’re Done with Something – Pass It On!
When you are done with something, find a new home for it! We had a rug that our dogs had scratched. I listed it on Craigslist with pictures of the damage, within 30 minutes I had 10 people that wanted it. When we we’re renovating I listed mirrors, sinks, hardware… whatever I thought someone else might find useful…. and they came. These items were destined for the landfill, but with not too much effort were taken away and used by others.
That said – this is one of my areas of weakness. I have a hard time saying goodbye to my stuff. I’m sure it comes from growing up really poor!
6. Reusable Water Bottles
If you don’t have a reusable water bottle and a way to filter your water. Get one and start using it!
Get in the habit of taking your bottles and the children’s bottles ALL THE TIME. In particular parties, sporting events and school. Eventually if host/ess’ start seeing guests arriving equipped with their own beverage containers they won’t feel the need to buy bottled water for their parties. We put out iced tea, water with glasses.
7. Group you errands into similar geographic regions.
Saves trips, saves gas, saves time! SCORE!
8. Detox Your Beauty!
When I first began the journey to detox my beauty routine, I started by using up what I had (still doing this of a few things!) and replacing them with safer options! I encourage everyone to do this. The next item you are running low on, replace it with something better. Use PND to help find the replacement that is right for you. Knowing what I know now, if I was pregnant, I wouldn’t use the “use it up” method. I would make the switch immediately.
Do this for your children first if you have them! Their developing systems are more vulnerable to the toxins in their environment.
9. Pay attention to Preservatives and Additives.
While you are shopping, get in the habit of reading labels! If you can’t read the name of the ingredient, chances are you’d be better off with a different option. You’ll be surprised – pick up pickle relish and 2 brands will contain HFCS, one will not… easy healthier switch.
10. Use Less Canned Foods.
Chances are you’ve heard about BPA’s in the news, in particular concern over plastics and baby bottles. But did you know how we ingest the most BPA’s – Canned Food. Opt for glass packaging over canned to minimize your families exposure!
11. Green Your Parties!
Parties can be a huge source of waste. We opt for convenience, buy a lot of pre packaged, convenient entertainment foods. We serve foods on paper or plastic plates, drink from countless paper & plastic cups. Start adding up the cost of all that convenience and not only are you throwing a lot of hard earned money in the landfill, but that plastic will live there forever.
One year we were getting ready for a super bowl party and did the math. For the cost of buying paper goods, we were able to purchase inexpensive white plates, glasses and wine glasses from IKEA. We use these for our parties - including the parties for the little ones. It may take a little extra effort, but I never have to run out to the store for cups and plates last minute! Next on the list is to get party flatware.
You can also find reasonably priced “catering” sets at Pottery Barn, Cost Plus, and Bed Bath & Beyond.
The pre-packaged food options. Sometimes it’s easy to succumb to the ease of this ready to go food, but for so much less money you can buy really nice, high quality foods, fruits and vegetables.
You might even find with all the money you’re saving on prepared foods and paper goods that you can spend your savings on getting an extra set of hands to help you at the party!
If you can’t bear the thought of these suggestions buy eco friendly disposables. You can find them at Smart & Final, Whole Foods and such. You are looking for plastics that can be Compostable. This typically means they will biodegrade in a few weeks. Compostable plastics can be placed in our “green” garbage bins in Los Angeles. With a little research you can find out if you can compost with your yard waste in your area (in the event you don’t have one in your yard)!
12. Clean Green
Start cleaning your home with green cleaners or make your own formulas using some of our easy recipes. You’ll reduce the toxins you are breathing in your home after you’ve cleaned it.
I’ll never forget an Oprah “ah ha” moment for me… “CLEAN DOESN’T HAVE A SMELL“!
Extra Credit: Use less plastic!
Bring your own bags to the grocery store. Choose products with less plastic packaging. Choose items packaged in glass. Store your leftovers in glass.
You Can Do It!
I know, I know… I missed so many things… you can do those things too!
I hope these tips inspire you to find new things you can do to have a healthier, happier, greener life!
SHARE WHAT YOU PLAN TO GREEN IN YOUR LIFE!
Toxins – Small Amounts Matter
February 12, 2010 by Tania Reuben
Filed under Greener Living, Infant & Childcare, Label Reading PHD, Personal Care Products, Preservatives & Additives, Why Bother?
Why should the average person be worried about toxins in their home, additives, preservatives and contaminants in their foods.
Even if we are being exposed. The exposures are so limited.
They can’t be of any consequence. Right?
Are you sure?
Toxins are measured in measured in parts per billion.

Amazing what can be done with a few grains of sand ~ Image by Wonderland
One part per billion has been illustrated recently by the chemical companies as the equivalent of a single pancake in a stack of pancake 4000 miles high.
Surely limited amount wouldn’t impact our bodies. It’s “too low” to matter the to chemical companies argue.
The EWG studied to blood of an Sustainable Furniture Maker named Jesse who lives in New York.
He is arguably an average American. This is what was found in his blood. Measured in parts per billion (ppb):
The Blood Content of our “Average American”
- 97.5 ppb – Badge 40H (Liner in canned foods)
- 45 ppb – PFC’s
- 21 ppb – Lead
- 1.11 ppb – Mercury
- .29 ppb – PBDE’s
Common Drugs that impact our body, as they measure in our blood as parts per billion (ppb):
- 30 ppb – Cialis (one dose)
- 30 ppb – Paxil (one dose)
- 2.1 ppb – Albuterol (one dose)
- 35 ppb – Nuvaring – birth control
At small doses – Cialis side effects include a sudden decrease in hearing or vision. Users are directed to call their doctor taking Cialis if they get an erection lasting more than 4 hours.
Drugs are effective at the very same parts per billion that the chemical companies claim are inconsequential in their product. Drugs are designed to be effective at low doses.
Chemicals are not tested to ensure their safety or their absence of side effects at low doses.
Chemicals are consumed without unknowingly and we don’t know if we are putting ourselves, our families and our unborn children at risk.
The evidence is gathering that we are putting them at risk.
We are seeing an alarming increase in disease that can’t be explained by better diagnostics:
- Hypospadias has doubled from 1968 – 1993 – 1 in 125 baby boys
- 62% increase in acute lymphocytic leukemia over short period of time
- 40% increase in Brain Cancer – this is not a matter of better diagnostics, we didn’t miss brain cancer in the 1960′s, 70′s, 80′s & 90′s.
- 1-150 Children – if this is due to better or more frequent diagnosis - where are the Autistic adults?
- Fertility difficulties are rising in women under the age of 25.
- We have the highest rate of cancer in the world and if someone moves here from another country their likelihood of cancer increases – according to the American Cancer Society.
Over and above the Human Cost there is a monitory Cost of to Disorder
- $ 43.4 Billion – Lead poisoning
- $ 9.2 Billion – Neurobehavioral disorders, autism etc.
- $ 8.7 Billion – IQ loss from mercury
- $ 35 Billion – Asthma in Children
What can we do daily to lower our exposure?
Kid Safe Chemical Act:
Help Get it passed!
Most of the figures for this article came from a presentation by EWG president Ken Cook ~ 10 Americans. It’s a great presentation, well worth the time it takes to watch.
Use Care Choosing Beauty Products
September 5, 2009 by Tania Reuben
Filed under Better Beauty, Diva Online, Why Bother?
The purchasing decisions we make on a daily basis may impact more than just the environment.
The food we put in our body, the air we breath and the personal care products we use may impact our quality of life. According to the EWG, Americans have the highest rate of cancer in the world.
Consumers rely on government agencies to protect them, the evidence suggests this may not be wise. Personal Care products contain an average 126 individual ingredients and my belief is that we don’t know if they are safe. The US has approximately 82,000 registered chemicals & 10,500 are used in cosmetics. Of these 10,500 chemicals less than 10% have been evaluated for safety by the CIR, the FDA or any other publicly accountable institution.
Read the rest of the article at The Climate Community…
Genetically Modified Organisms – GMO – What are they and why should we be concerned?
August 20, 2009 by Tania Reuben
Filed under Diva Musings, Food & Nutrition, Label Reading PHD
By Camille Frazier
Not enough is known about the environmental, social, and health effects of GMOs, and they remain an extremely controversial issue. GMOs, or genetically modified organisms, are created by injecting DNA from one species into another, in a laboratory. The process creates combinations of plant, animal, bacteria, and viral genes that do not occur in nature or through traditional cross-breeding. The two most common traits are insect resistance and herbicide tolerance. So, genes are bred into the plants that make them produce their own pesticide, or withstand repeated high doses of chemicals like Round-Up.
What little independent research has been done suggests that GMOs have dangerous consequences for our health. For example, a long-term feeding trial commissioned by the Austrian government found mice fed on GM corn or maize had fewer offspring and lower birth rates than the control group. Other feeding studies in animals have shown potentially pre-cancerous cell growth, damaged immune systems, smaller brains, and higher death rates, among other things (for more details, please see http://www.nongmoproject.org/consumers/links-and-resources/). Clearly, more research is needed to fully understand the impact of GMOs on human health.
In more than 30 other countries in the world, including the European Union, there are significant restrictions or outright bans on GMOs, because they are not considered proven safe. In the U.S. on the other hand, the FDA approved commercial production of GMOs based on studies conducted by the companies who created them and profit from their sale. Many health-conscious shoppers find the lack of rigorous, independent, scientific examination on the impact of consuming GM foods to be cause for concern.
In the U.S., GMOs are in over 80% of the products in an average grocery store. Even though there are only a handful of crops that have commercially produced GMO varieties, they’re crops that get used in the majority of processed food (like corn and soy). In 2007, 73% of the U.S. corn crop, 91% of the U.S. soy crop, 87% of the U.S. cotton crop and over 75% of the U.S. canola crop were planted with GMO varieties. GMO Hawaiian papaya as well as several types of GMO squash were also grown, and Canada and Australia recently approved the commercial production of GMO wheat, beginning as early as 2010.

Image courtesy of Whole Foods
Despite these high levels of GMOs, Polls consistently show that a significant majority of North Americans would like to be able to tell if the food they’re purchasing contains GMOs (a 2008 CBS News Poll found that 87% of consumers wanted GMOs labeled). And, according to a recent CBS/New York Times poll, 53% of consumers said they would not buy food that has been genetically modified. This is where the Non-GMO Project comes in. The Non-GMO Project’s seal for verified products will, for the first time, give the public an opportunity to make an informed choice when it comes to GMOs. (perhaps a break here? Could say something like, “Look for more on the Non-GMO Project next week. In the meantime, please visit www.nongmoproject.org <http://www.nongmoproject.org> )”
The Non-GMO Project
The Non-GMO Project is a non-profit organization committed to ensuring the sustained availability of non-GMO options. Our shared belief is that everyone deserves an informed choice about whether or not to consume genetically modified products, and our common mission is to ensure the sustained availability of non-GMO choices.
The Project began as an initiative of independent natural foods retailers who were interested in providing their customers with more information regarding the GMO risk of their products. As the Project evolved, it became clear that in order for the initial vision of standardized labeling to be possible, a 3rd party verification program was needed that would identify products compliant with a uniform, consensus-based definition of non-GMO. With the help of technical consultants FoodChain Global Advisors, and fueled by the passion of a dynamic array of industry leaders, the Non-GMO Project has successfully created a collaborative non-GMO verification program that began enrolling products in the fall of 2008. Working at every level of the supply chain, all the way back to the seeds, the Project’s role is to inspire and ensure viable non-GMO alternatives long into the future.
Where we are today
For the last two years, we’ve been refining the technical details of the program, seeking input from as many stakeholders as possible. Products are assessed for compliance to the Non-GMO Project Standard, which includes criteria for traceability, segregation, and testing at critical control points. We’ve held 4 public comment periods on our Standard and have scheduled those to recur every fall and spring, so that there is consistent opportunity for everyone to give us feedback. Our Standard is available at http://www.nongmoproject.org/industry/non-gmo-project-standard/. The many years of collaboration have paid off, as starting this fall, the “Non-GMO Project Verified” seal will begin to appear on packaging.
There are already over 800 products are currently enrolled in the Product Verification Program, and Whole Foods recently announced its plan to enroll its entire private label product line. You can find a complete list of enrolled products at http://www.nongmoproject.org/consumers/search-enrolled-products/ Finally, consumers will have an informed choice when it comes to GMOs!
The Non-GMO Project depends on the support and collaboration of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers. To learn more about how you can get involved, please visit our website, www.nongmoproject.org. From there, you can download our Shopping Guide, learn more about the Product Verification Program, or sign up as a Supporting Retailer. If you have any questions, please don’t hesitate to fill out an online questionnaire or contact me directly at outreach@nongmoproject.org. We look forward to your partnership!
Become a fan of the Non-GMO Project on Facebook.
BIO:
Camille Frazier is the Outreach Coordinator for the Non-GMO Project. She joined the Project in May after a semester as an intern and has been working on outreach projects such as the Supporting Retailer program, letters to seed companies, and follow-ups with manufacturers. You can reach Camille directly at outreach@nongmoproject.org.
Why Choose Whole Grain Bread and Other Whole Grain Products?
July 8, 2009 by Tania Reuben
Filed under Food & Nutrition
By Tania Reuben
When feeding my family I buy 100% whole grain and 100% whole wheat products almost exclusively.
White flours and breads act much like sugar when they enter your body. They cause your blood sugar to spike. One article I read said it like this - White Flour–The Other Sugar.
On occasion we eat white flour products, primarily at restaurants (most of them) that doesn’t offer alternatives. They are treat, for my calories, if I’m going to have a treat I would much rather have an actual sweet treat, rather than something my body interprets that way. I say skip the white bread and pass the ice cream.
It’s all about your glycemic index – keeping it low and steady. White flour products spike it, like sugar. Whole grain products break down slowly and release the sugar into your body in a slow and steady manner. Good.
It’s shocking to me that approximately 80% of Americans haven’t made the switch to Whole Grains. It’s so easy! Yes, some of the products will taste a little bit different at first, but if I can get my husband, my Jewish In-Laws, and two toddler’s to eat them, anyone can do it.
Things I do:
- 100% whole wheat or whole grain bread
- 100% whole grain cereals
- 100% whole wheat or whole grain bread
- 100% whole wheat or whole grain tortillas
- 100% whole wheat or whole grain pasta – BTW – these are $1.29 at trader joe’s.
If Whole Grain Pasta is new to you, consider, the Barilla Whole Grain – it’s not 100% whole grain, but it has a good amount and it’s a great transitional product. The elbows are good for pasta salads too.
- 100% whole wheat no boil lasagna noodles.
- 100% whole wheat stuffed pastas, tortellini, raviolis
- Whole Grain bread crumbs – I make my own – but you can buy them.
- Rice – we use brown basmati rice – organic when I can find it in bulk otherwise regular.
- Whole Grain Pancake Mix, I also like buckwheat pancakes, which are a great whole grain, their dark color and nutty flavor aren’t for everyone.
For baking & cooking I use 100% whole grain pastry flour – a lighter texture than wheat, with whole grain benefits. I don’t bake cakes, so I can’t speak to it’s effectiveness for a light and fluffy cake, but I bet it could be done!
Some of the items I regularly purchase are not available at every grocery store, like the lasagna and the ravioli’s, so I purchase quite a few when do find them. You can also find some of the products online.
PAY ATTENTION TO THE LABELS!
It can be tricky to decipher the whole grain market. Look for the 100% whole grain logo on products for simplification. Pay attention to how many grams of Whole Grain per serving – you’ll want to find a minimum of 8gm. If you are choosing whole wheat which can be considered a whole grain – only select %100 Whole Wheat. Read the ingredients – wheat flour is not whole wheat flour – it’s plain white flour (which is made from wheat – thus wheat flour)!
There are so many choices for Whole Grain products on the market – there really is something for everyone’s taste buds.
The whole grain item that was probably the most difficult to track down was Whole Wheat No Boil Lasagna. It’s listed here my amazon selections, so you know what to look for or can purchase from Amazon and support Diva in the process.















