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An Orange Juice Nation

How Healthy is Our Daily Orange Juice Habit?

I shouldn’t pick on orange juice, most juices can be grouped together for the purpose of this discussion.

Drinking only one glass of juice daily is linked to an 18% increase in typed 2 diabetes.  Raise your hand if you or your children drink one glass a day?

The Big Picture

Americans spend 5 Billion a year on juice and fruit beverages according to Mintel Market Reasearcher.  The marketing machine behind this billion dollar a year business has done a great job selling us on the nutritional benefits of juice.   Plus, it’s sweet and tastes good, so not much selling required for children.

Juice is yummy… it really tastes good.  I’ve heard many a mother state  their child just won’t drink water – yet we wouldn’t hand them a martini if they wouldn’t drink their milk or water. OK that might be a bit extreme, but you get my point.

The American Academy of Pediatrics “Official Juice Policy” states:

  1. Fruit juice offers no nutritional benefit for infants younger than 6 months.
  2. Fruit juice offers no nutritional benefits over whole fruit for infants older than 6 months and children.

Yet  – the academy continues to recommend juice as an acceptable part of children’s daily diet – albeit in limited quantities.  With all of the other risks (read on) with juice – I can’t help but wonder whose interest they are protecting in continuing to support the “juicing” of America.

 

Orange Juice

The “Real” Juicing Controversy

The Trouble with Juice

Juice & Type 2 Diabetes

Type 2 diabetes has TRIPLED from 1980 to 2006.  Aside from the 185 increased risk in Type 2 diabetes which seems compelling enough to eliminate juice as a staple in our family diet.  There are a number of other  findings that need to be shared.

Juice & Lead

Apple juice, grape juice, packaged pears and peaches (baby food included), and fruit cocktail – organic and conventional – have been tested with higher than acceptable levels of lead.  Confusing to many who thought going organic would protect them, it turns out that orchards have been sprayed for over 100 years with Lead Arsenate and  they only have to cease spraying for a few years to obtain organic certification.  The number of years it will take years eliminate the lead from the soil and fruit remains to be seen.

Juice & Arsenic

Top brands of apple juice were recently tested in Florida, and over 25% of the samples tested were found to have concerning levels of arsenic.  To be fair arsenic is a naturally occurring in our food supply.  That said, the juices tested at 25-35 ppb and while the FDA has no official policy for lead in Juice, they have one for water – 10 ppb.  With this information it seems fair to say that if you drinking or giving your child apple juice, there is a 25% chance you are giving them more than double the lead that the FDA deems acceptable in water.  With no “official” juice policy there are no established guidelines, so products can’t be pulled or recalled for containing high amounts of lead.  25% Chance.

Juice & Gout

Juice and sugary sodas have been recently linked to an increased risk for gout in women.  Ladies – hand over your sexy high heels!  There is nothing sexy about gout – nuff said.

The Myth of Florida Orange Juice

Fresh Squeezed Orange juice – is not in fact fresh squeezed at all!  The following excerpts are from interviews with Alissa Hamilton, the author of the book “Squeezed: What you don’t know about juice.”

“Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even “not from concentrate” orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold.”

Do you eat oranges?  Ever notice how they all taste a little different?  There are sweet juicy oranges, tart oranges, dry oranges, they are all different.  Ever notice how your favorite orange juice tastes the same, day in, day out, without seasonal variation?

“Now “orange essence” and orange oil is squeezed out of the peels and reprocessed by the flavor enhancing companies. The so-called natural orange juices is flash-pasteurized, then “de-aerated” so that it won’t oxidise, stored in huge tanks, re-aerated, repasteurized, and re-enhanced with “flavor packs” to taste what they think it should have tasted like. In Brazil, they are building huge aseptic supertankers to carry the stuff around the world.”

How do they get away with calling it “natural”?  Well, turns out all the orange oil that is the basis for flavor packs starts out fairly natural… and that’s all they need.

“They’re technically made from orange-derived substances, essence and oils. Flavor companies break down the essence and oils into individual chemicals and recombine them. I spoke to many people in the industry at Firmenich, different flavorists, and at Tropicana, and what you’re getting looks nothing like the original substance. To call it natural at this point is a real stretch.”

The Juice Solution

But – We Really Love Juice!  And don’t want to completely Eliminate it From Our Life!

On the lead, arsenic, and  diabetes front I can’t offer a lot of help – aside from homemade smoothies using real organic fruit.  Even if the fruit was contaminated – the concentrations would be lower.  Until the Organic Orchards have been pesticide free for many years, clearly these toxins will be a problem.

Orange Juice Solution

If you want to avoid the “tanker juice” – look to your expiration dates to guide you – if it expires in 6 weeks – you now what you are actually buying.

  • Look for juice that will expire within 5-10 days – chances are it has not been through this process and you’ll be getting what you would expect from the label “freshly squeezed juice.”
  • Don’t be fooled by the “extra premium” lines like Naked Juice.  They have extended expiration dates, are ultra pasteurized, and in the case of the naked brand – owned by Pepsi –  and other very large companies known for employing these processes.
  • Remember Juice is a 5 Billion Dollar Annual business – don’t buy into the marketing.
  • Green juices made with Real Fruit and Veggies are a better choice – they help kids learn to LOVE their green!
  • Squeeze your own juice using organic oranges.

One Last Plea

Lastly, with all the “engineering” of flavors that is going on with juice my question is:  How does real fruit even stand a chance with our taste buds?  When pitted against these test tube “natural” juices.  I believe the more juice we consume, the less real fruit will appeal to our taste buds.  Real fruit will have a difficult time  competing with engineered perfection.

When people look at me sideways when I say that I don’t give my children juice -I will do my best smile politely  and try not to jump on my soap box.

Note – Dude does give the children juice.  We’ve compromised on it being a weekly or bi-weekly treat vs a daily part of their diet, and of course I always buy fresh squeeze that will expire in about a week.

Other Sources:

http://organicjar.com/2009/2251/

http://www.youtube.com/watch?v=R6P7-1sl8eE

http://www.treehugger.com/files/2009/08/squeezed-book-review.php

http://yalepress.yale.edu/yupbooks/book.asp?isbn=9780300124712

http://brianstpierretraining.com/index.php/why-fruit-juice-sucks/#comment-2513

http://www.boston.com/bostonglobe/ideas/articles/2009/02/22/qa_with_alissa_hamilton/?page=1

http://www.slate.com/id/2184700/

Image Provided Courtesy of Paul Bodeo

What Tips Do You Have For  Reducing Orange Juice Consumption in Your Home?

{ 6 comments… add one }

  • Lisa @Retro Housewife Goes Green November 11, 2010, 9:32 pm

    My mom always limited our juice and often watered it down. I still often water my juice down and I only get like a bottle a month. I love it but that’s because it’s very sweet. We are better off with smoothies and such that use the whole fruit.

    • Tania Reuben November 12, 2010, 9:09 am

      Exactly – The fact that juice is considered healthy is what concerns me. Juice as a treat is perfectly acceptable, as long as you don’t hand out treats in your home daily!

  • Susan November 16, 2010, 2:55 pm

    Great Article. It’s amazing how we are encouraged through marketing to continue to be unhealthy. Thanks!

  • Margot November 17, 2010, 2:52 pm

    I am so happy to read this. My girls get juice when they are very sick and not drinking enough fluids, when they are constipated and occasionally when we are out to eat or on the run and a drink comes with their meal. So…maybe 15 times a year. I don’t really like juice myself unless it’s fresh-squeezed, now I see why. This was very informative, thank you!

  • Carrie August 5, 2011, 11:02 am

    If you read the actual study, it says an additional glass of juice a day, not drinking one glass a day.  The article linked fails to mention how much the participants were consuming before the additional glass was added.

    • Tania August 9, 2011, 10:19 pm

      I’m not sure which study you are referring back to. There were so many sources for this post.

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